— Topic —

    Marketing Hype

    1 receipt tracked • 100% industry hit rate

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    RECEIPT #SCOTT-

    DEC 15, 2023

    Called it.

    PREDICTION BY

    Scott Galloway
    This year the AI bubble won’t burst, but it will deflate. This is inevitable because of overinvestment: More than a quarter of U.S. venture funding went to AI startups last year, and 4 in 5 American unicorns are now AI-related… We’re already seeing it in corporate PR, as the rate of AI mentions in S&P 500 earnings calls dropped from 35% to 29%. Expect that number to sink lower.

    FOLLOW-UP

    Largely accurate in spirit: the bubble did not burst, but hype normalized and weaker AI stories deflated while core infrastructure and leading platforms remained strong.

    ORIGINAL SOURCE

    www.profgalloway.com